Sri Lanka to witness an unparalleled experience – from “farm to kitchen” Sri Lanka will witness the Eleventh Edition of Pro Food Pro Pack and Agbiz exhibition on the 6th 7th and 8th of July at the Sirimavo Bandaranaike Memorial Exhibition Centre in Colombo. The event will harness the most innovative, modern and influential products in the processed food, packaging and beverage industry bringing together a wide array of stake holders within the industry onto one common platform. The exhibition has witnessed a tremendous success during its evolution during the past decade, and is recognized as the only event of this nature which caters to an industry that is of utmost importance to any individual. This year the event will be in conjunction with the Agricultural Sector and will revolve around the theme, “From Farm to Kitchen”.
Pro Food Pro Pack and Agbiz 2012 will provide the general public and all the stake holders within the industry a unique and unparalleled experience into the inner workings of the food and beverage industry. The event will showcase the latest
products in the local processed food industry, sampling of consumer favorites, innovations and technology development in packaging, modern agricultural machinery & services, processed food hygiene education among many other facets of the industry.The Sri Lankan consumer in general circumstances would be unaware of the methods and technology used
to manufacture the foods that they consume. The event will provide them with an opportunity to witness the manufacturing process and the packaging process which encompasses all steps taken to produce the final product. The exhibition has partnered Agbiz which will give all participants the opportunity to witness the modern farming methods, and in its essence
will showcase the “first step” to food processing.
Dhammika Gunasekara, the Chairman of the Organizing Committee is of the opinion that the event will provide stake holders of all industries a central gathering point which will give them the ability to witness a cross section of facets within the industry.” The current growth in the economy and the need for a comprehensive event that covers all angles has been met by Pro Food Pro Pack during the last decade. We want to build on our success and want to take this ever evolving industry to the next level giving all participants a different and unique outlook into the inner workings of the products that are so close to them, it will also provide a cross section of industry players a platform to witness the complete integration process involved with food processing and packaging” he said.
The event will cater to different audiences but will most necessarily involve all stakeholders within the industry from the farmer to the ultimate consumer. Modern seeding methods, innovative irrigation systems for farming, harnessing of the right crop, irrigation systems and all other facets of the agricultural evolution will be of great importance to those of the farming and plantation industry. The event will provide supermarket chains, hotels and other category buyers an ideal platform, to witness firsthand the essence of the products that are to be offered to the consumer. The industrial buyer will also be given an unparalleled and unique experience to witness packaging processes and systems, machinery, quality assurance systems under one roof within the span of the exhibition. “The idea is to provide all those participants the full experience of the process from Farm to Kitchen and we are striving in achieving this goal. It will give all audiences an ideal opportunity to witness for themselves the evolutionary process. It will also be the best meeting ground for stakeholders of all facets within the industry to meet communicate and network in order to get the maximum out of the products they are offering” Gunasekara said.
Pro Food Pro Pack Agbiz 2012 will be the ideal launching pad for new products and services within the industry giving the manufacturers and producers an ideal opportunity to witness consumer reactions and feedback in the most personalized and effective form. The event will include competitions, cookery, and a wide array of events during the three days to give the participants and visitors an experience which in its true sense would be incomparable. The mega event will be a ‘one of a kind’ exhibition that would essentially give all stake holders of the industry – from the manufacturer to the ultimate consumer an experience that would be in unparalleled.